Wide Format Theatre

Please check back in January 2015 for the updated program

Thursday, November 21 & Friday, November 22, 2013

SGIA and Sign Media are teaming up at Graphics Canada to present a day of intensive seminars and training on wide format digital printing market and technologies. Sessions take place in the Wide Format Theatre on the show floor, are free of charge for visitors and will include sessions on wide format technologies and markets overview, opportunities in wide format, printing sales training, users panel discussion and more.

Thursday, November 21, 2013

 11:00 am Introduction to Wide-Format Digital, by Dan Marx, SGIA

Learn the basics of wide-format inkjet equipment, finishing and materials and discover how developments in technology lead to a changing playing field for wide-format producers. This presentation will also cover market and product areas served by wide-format companies.

12:00 am Finding the Right Wide-Format Inkjet Device

by Tony Karg, Fujifilm

The wide-format equipment marketplace is rife with choices, but which one is right for the needs of your company? Join this informative session to learn how to evaluate wide-format differences and make an informed decision for your first or next wide-format investment.

1:00 pm Colour Management Basics, by Jeff Burton, SGIA

Careful management of colour is a critical step in achieving acceptable quality, whether from one device or many. Learn the basics of colour management, the tools used and tips to start the process. This crucial sesssion sets a strong foundation for your colour management journey.

2:00 pm Lamination and Mounting Strategies for Product Differentiation, by David Ferguson, GBC Canada

Once the print is made, wide-format producers have numerous materials and lamination / mounting choices that turn the print into the intended final product. Learn to use these techniques to expand your product mix and differentiate your wide-format digital services.

3:00 pm Wide-Format Business Owner Profile

Gain first-person insight into the wide-format graphics industry in a moderated Q & A session with a successful imaging business owner. This is an excellent chance to learn from the experience of others and get answers that could help you take your wide-format work to the next level.

Friday, November 22, 2013

11:00 am Going Big: Designing for Wide-Format Digital, by Jeff Burton,SGIA

Designing successfully for wide-format digital output requires so much more than “making it big.” Learn from SGIA’s “digital guru” key steps to designing specifically for wide-format output and learn to avoid design common pitfalls that can lead to substandard results.

12:00 pm Key Trends in POP and Retail Graphics, by Dan Marx, SGIA

Retail /POP graphics are one of the primary market areas served by wide-format graphics producers and this area is highly diverse and growing. This session will discuss which product areas keep the wide-format presses running and where this lucrative market area is going.

1:00 pm Determining Your Wide-Format Equipment ROI, by G. Scott Wood, EFI

With the broad range of wide-format equipment in today’s market, many considerations are essential. Particularly important is a strong understanding of how to calculate the ROI for wide-format equipment and whether the machine you choose will bolster your company’s profitability.

2:00 pm Expand Your Reach with Computerized Cutting Systems, by Susie Stitzel, Esko

Much more than a labour-saving device, computerized cutting systems have allowed wide-format producers the opportunity to expand outside of traditional shapes (rectangles) and into complex shapes (with speed and quality). Is computerized cutting right for your business? Find out.

3:00 pm Wide-Format Busines Owner Profile

Gain first-person insight into the wide-fromat graphics industry in a moderate Q & A session with a successful imaging business owner. This is an excellent chance to learn from the experience of others and get answers that could help you take your wide-fromat work to the next level.