Print Executive Forum

Please check back in January 2015 for the updated program

Friday Nov. 22, 2013

Graphics Canada is launching a new Forum for C-level graphics and printing industry executives and shop owners, designed to help foster industry cohesion, sharing of insights and deep discussion of the industry’s strategic issues. Limited seats available, by Invitation only, please RSVP to to inquire if you qualify. A series of concurrent sessions in rooms Vela A and B at the International Centre to offer maximum value for your time.

8:00 AM – 10:00 AM

Will Nanography™ change your future?

This session is part of the Digital Imaging Association breakfast meeting.


Presented by Kristof Dekeukelaere, Landa Digital Printing North American Regional Sales Manager

Discover new and exciting innovations in print production as Kristof presents Landa Nanographic Printing™ technology for commercial, folding carton, flexible packaging and label applications. Learn how this technology evolved and how it will advance future digital printing methods and techniques and make them competitive with offset in terms of quality, speed and cost.

9:00 AM – 10:00 AM

The Key to Innovative and Relevant Print Media: Lessons from Neuromarketing


Presented by Diana Lucaci, Founder, True Impact Marketing

Today’s print buyer is heavily involved in marketing, advertising and marketing communications. While the function is changing, success means starting with a solid customer understanding. After all, knowing your audience dictates whether you sink or swim. Since the days of Mad Men, we have relied on focus groups and surveys to understand the target audience. Still, more than 98% of all direct mail fails to convert to revenue. Furthermore, what happens when the loudest voice dominates the room? Can survey questions influence their answers? Are people truly honest in their evaluations?

Relying on spoken assessment is no longer the only choice. Campaigns today are evaluated and optimized with neuromarketing, to ensure a competitive advantage. Filled with examples, this session will introduce you to:

Neuromarketing 101: Brains don’t lie

The importance of measuring emotional reactions

The impact of physical media on the brainHow to make your communication ‘brain-proof’


10:00 AM – 10:45 AM

Create your own recovery


Presented by Andrew Paparozzi , Senior Vice President & Chief Economist, NAPL

Waiting for the economy to turn up or the competition to shake out isn’t the answer. Getting more efficient, more competitive, and more valuable to our clients is. Mr. Paparozzi will discuss how we can create our own recovery by taking simple but effective actions such as:

• Hearing the voice of our best clients more clearly

• Asking the right questions

• Establishing ourselves as experts

• Defining our competitive advantage

• Understanding, solving, and documenting

• Focusing on what’s most important.

• Creating a “Recovery Manifesto.”

Mr. Paparozzi’s message: There’s plenty of opportunity in the graphic arts—just not in the same old places or by doing the same old things.


10:00 AM – 10:45 AM

Rethinking Sales Management: Finding and Keeping Good Salespeople


Presented by Dave Fellman

Where do you find good salespeople and how do you keep them? Obviously there’s more to finding good salespeople than running an ad in the paper or on, and just as obviously, there’s more to keeping them than the earnings opportunity. In this fast-moving seminar, Dave Fellman will explain:

• How to profile the ideal candidate for your sales position

• How to “network” for candidates who aren’t even looking for a job right now

• The right questions to ask in the interview stage

• How to test for the most important “success factors”

• How to build loyalty that goes beyond compensation


10:50 AM – 11:30 AM

Profile of the NEW Print Customer


By Margie Dana

Print buyers in companies and agencies are different today than they were even a few years ago. How involved are they in the print buying process? Where are they likely to work within their organizations? What services do they want from their printers other than ink on paper? What else are they doing in their daily roles?

Today’s print customer has new responsibilities and new priorities, is less print-savvy, and has more choices. So how do you hit this “moving target?” It all starts with gaining intelligence: what motivates them, what services appeal to them, what qualities do they seek in their print partners, and what are their new expectations of the printing industry?

Margie Dana has this information. This July, partnering with consultant John Zarwan, Margie conducted a survey of over 300 print customers. In this session, she’ll share with us what they learned through this research about your customers. This is your chance to acquire that knowledge, and to bring your selling strategy in line with the times.

In addition, Margie will lead a provocative discussion about the next generation of print customers.

10:50 AM – 11:30 AM

Preparing for the Future


Presented by Angus Pady – Colour Management Solutions Provider

Preparing for the next iteration of colour control. How measurement based colour will simply your life.Seamless Q/C communication with your customers.Ensuring and conforming to print standards. Colour in the Cloud.


11:40 AM – 12:30 PM

Lean Made Simple: How to start your company program


Presented by Josh Ramsbottom, NorQuest College

Companies have heard about Lean manufacturing theory and concepts for years but suffer from actually starting programs in their shops and plants. This session will identify quick and simple tools which can be implemented immediately to start an effective Lean program in any small or medium-sized printing company. This session will show how effective these tools can be by using case studies from a number of plants that have started their own Lean journey and identify some of th1e hidden benefits these companies have enjoyed beyond just saving money. The information in this session will be practical and includes some no-cost ideas you can use right away.

You will learn how to:

Identify quick “takeaway” concepts that can be implemented at no or little cost

Highlight real world examples of benefits from real printers

Identify hidden opportunities

The barriers stopping the simplest lean programs from succeeding

How to set up your own improvement teams and develop a quick and realistic Lean plan

11:40 AM – 12:30 PM

Future of Print

Panel Discussion –  Andrew Paparozzi, NAPL, Ward Griffin, Lowe Martin, Rich Pauptit, Flash Reproductions – moderated by Tony Karg, Fujifilm Canada