Graphics Canada Seminar Series

Please check back in January for the updated 2015 Graphics Canada Seminar Series

2013 Graphics Canada Seminar Series

Thursday, November 21, 2013

An innovative program of non-stop inspiring presentations by leading industry speakers.

Register now (before Nov. 15) to attend for only $25/session or $99 for the entire program, show admission included.

10:15 am -11:00 am Profile of the NEW Print Customer

Presented by Margie Dana

Print buyers in companies and agencies are different today than they were even a few years ago. How involved are they in the print buying process? Where are they likely to work within their organizations? What services do they want from their printers other than ink on paper? What else are they doing in their daily roles?

Today’s print customer has new responsibilities and new priorities, is less print-savvy, and has more choices. So how do you hit this “moving target?” It all starts with gaining intelligence: what motivates them, what services appeal to them, what qualities do they seek in their print partners, and what are their new expectations of the printing industry?

Partnering with consultant John Zarwan, Margie conducted a survey of over 300 print customers. In this session, she’ll share with us what they learned through this research about your customers. This is your chance to acquire that knowledge, and to bring your selling strategy in line with the times.

11:15 am – 12:00 pm Lean Made Simple: How to Start Your Company Program

Presented by Josh Ramsbottom, NorQuest College

Companies have heard about Lean manufacturing theory and concepts for years but suffer from actually starting programs in their shops and plants. This session will identify quick and simple tools which can be implemented immediately to start an effective Lean program in any small or medium-sized printing company. This session will show how effective these tools can be by using case studies from a number of plants that have started their own Lean journey and identify some of th1e hidden benefits these companies have enjoyed beyond just saving money. The information in this session will be practical and includes some no-cost ideas you can use right away.

12:15pm – 1:00 pm Maximizing Revenue with Web-to-Print I

Presented by Slava Apel, Amazing Print

Web to Print is one of the fastest ways to get your business to be more profitable. Learn in this high-energy session how to choose the right product mix and how to target the right customers with a web to print offering. This session is great for anyone that is looking to add online marketplace for B2B, B2C or In-plant customers or for anyone that already has web to print as part of their offering, and wants to get more businesses utilizing it.

Session will cover:

• Tools available for choosing and comparing web to print software vendors

• How to pick the right product mix

• How to price online orders

• How to maximize client’s experience for larger revenue

Slava Apel, the speaker, has been named to be top 35 Most Influential Canadians in Print, Consults businesses on online marketing, and has won multiple awards for top web to print implementations worldwide.

1:15 pm – 2:00 pm Easy and Effective Marketing Ideas for a Print Company

Presented by Margie Dana

What makes Printer A more successful than Printer B? It’s probably not the way they print. It’s likely the way they promote themselves. The better your story — and the better you tell it — the more likely it is that you’ll stand out among your competitors and gain a larger share of the market.

Margie Dana has a unique perspective on the marketing of printing companies. On one hand, she’s a Marketing Professional. On the other hand, she’s a well-regarded print buying expert. She sees your marketing through the buyers’ eyes.

She will explain how to improve your marketing in a number of areas, including these:

What content makes all the difference in marketing your company

Your website content: what matters, what doesn’t

Social media use by printers

Direct mail campaigns: do’s and don’t’s

Opportunities with video…and more

2:15pm – 3:00 pm Preparing for the Future

Presented by Angus Pady

Preparing for the next iteration of colour control. How measurement based colour will simply your life.Seamless Q/C communication with your customers.Ensuring and conforming to print standards. Colour in the Cloud.

3:15 pm – 4:00 pm Future of Print, an Advertising Agency Perspective

“Here’s to the hipsters”, love them or hate them hipsters have brought back the art of craft..and in doing so the printed word.

Presented by Dave Watson, TAXI Canada

4:15 pm – 5:00 pm Basics of Halftone Screening

Presented by Steve Suffoletto, Buffalo News – Direct

This introductory session will provide a general overview about the basics of halftone screening, so will benefit anyone who attends. We will discuss why halftone screening is necessary since traditional printing presses are binary devices. How dot size area (highlight, midtone, shadows) is calculated and provides shades of grey for tone reproduction and contrast. How screening ruling (Lpi) provides the illusion of continuous tone and detail resolution. Why screen angles are needed to avoid moire patterns and create a rosette. How dot shape affects dot gain. And finally screening choices such as conventional dot (amplitude modulation-AM) versus dot-less or spot printing called frequency modulated (FM) or stochastic.

Friday, November 22, 2013

10:15 am – 11: 00 am Business Trends: Finding Opportunities for Growth for Canadian Printers

Presented by Josh Ramsbottom, NorQuest College

The industry is plagued with news about shrinking markets and plant closures. This session will explore the current business trends in Canada and what print owners and managers need to know to set their companies up to prosper in the evolving Canadian economy.

11:15 am – 12:00 pm Government Grants: Federal and Provincial Funding Opportunities for the Printer

Presented by John Jackson NSERC

Learn how your company can take advantage of NSERC funding by partnering with a university professor (‘Engage Grant’) or a college researcher (‘Applied R&D Grant’) on the solution of a company-specific problem. The arrangement requires no cash from the industry partner and delivers results in 6 months. The company sets the research agenda and owns the research results. You can also take advantage of NSERC funding assistance to employ a university student for a defined-duration, research-oriented undertaking at the company. The student can be at any level: graduate, undergraduate, or postdoc.

12:15 pm – 1:00 pm Maximizing Revenue with Web-to-Print II

Presented by Slava Apel, Amazing Print

Web to Print is one of the fastest ways to get your business to be more profitable. Learn in this high-energy session how market your Web-to-Print offering. This session is great for brokers, printers, copy shops, sign makers and trade printers that is either planning to add web to print or already has a web to print platform.

Session will cover:

• Marketing techniques that work best with Web to Print

• Best Sales channels for Web- to-Print

• Dive deep into B2B and B2C ordering processes

• How to sell BIG clients on web to print

Slava Apel, the speaker, has been named to be top 35 Most Influential Canadians in Print, Consults businesses on online marketing, and has won multiple awards for top web to print implementations worldwide.

1:15 pm – 2:00 pm The Top 10 Mistakes Printers Make with Customers…and How to Avoid Them!

Presented by Dave Fellman

It’s been said that if you don’t have customers, you don’t really have a company! For a printing company, customers—especially good ones—are usually hard to get and often hard to keep. It’s bad enough that “outside” forces (read that: competitors) attack your customer relationships every day. Too many printers make their problems even worse, though, by making “internal” mistakes—avoidable mistakes!—which cost them customers…and money! Dave Fellman will identify the 10 most common mistakes that printers make with their customers, and tell you something about how to keep from making them yourself.

2:15 pm – 3:00 pm Powering the Next Generation of Personalized Print with PDF / VT

Presented by Mark Lewiecki, Adobe Systems, Inc.

VDP is the only segment of the graphic arts where PDF is not the dominant file format for print production. That is about to change. Published as an ISO standard in 2010, the PDF/VT format was honored with the PIA’s InterTech Award at Graph Expo 2011. With support from industry-leading vendors, PDF/VT is now ready for prime time. Learn how to harness this disruptive technology to achieve increased efficiency, flexibility, and overall throughput, in the production of attention-getting, personalized content for direct mail and Transpromo.

3:15 pm – 4:00 pm Technical Evaluation of Inkjet Systems

Presented by Dr Abhay Sharma, Ryerson University

Colour accuracy, GRACoL, uniformity, RIPs, Ink consumption, weathering, cost and more. Dr Sharma will present a technical evaluation of leading wide and grand format inkjet systems tested using a variety of substrates including paper, board, vinyl and coroplast. Based on the results of this extensive evaluation this session provides you with what you need to know to navigate the sea of inkjet technologies to make informed buying decisions.

4:15 pm – 5:00 pm The Facts of Color Theory

Presented by Steve Suffoletto, Buffalo News – Direct

If you think yellow and blue make green (NOT)then you should attend this fun pack and visually demonstrated seminar. We assume everyone understands color but this session will make sure we got the basic facts right! Digital photography, scanners, and CRT/LED computer displays are additive RGB devices. But we proof and print in subtractive CMYK devices. They have very different color gamut’s that lead to confusion about customer expectations regarding color matching. This seminar will show how basic tools in Photoshop can alert you to out of gamut colors, can soft proof accurately, can check for total ink area coverage, and will show why CGR is better than UCR color separations

Saturday, November 21, 2013

10:15 am – 11:00 am Controlling Color in Your Workflow

Presented by Steve Suffoletto, Buffalo News – Direct

Color management can achieve accurate color. However without process control you will be recalibrating frequently with every change in the process and the process is always changing. Rather, control the process so that is consistent, repeatable and predictable so you can be confident in results and outcomes. This seminar will discuss basic process control concepts that can be used throughout your workflow to return you back to your baseline calibrated state. We will discuss how ISO standards and other industry specifications use target aims and tolerance limits to provide a way of measuring performance. We will discuss critical verification checks for viewing, measuring, ink, paper and printing.

11:15 am – 12:00 pm Business Trends: Finding Opportunities for Growth for Canadian Printers

Presented by Josh Ramsbottom, NorQuest College

The industry is plagued with news about shrinking markets and plant closures. This session will explore the current business trends in Canada and what print owners and managers need to know to set their companies up to prosper in the evolving Canadian economy.

12:15 pm – 1:00 pm 10 New Revenue Channels for Printers Online

Presented by Slava Apel, AmazingPrintTech

If you have a website, or don’t have a website, this information packed session will show you how you can sell more than just printed items online. There are thousands of products that fit well with selling your printing services, and becoming a well-rounded offer for your customers will help you be more profitable.

Session will cover:

• How to add more products for sale to your website at little or no cost

• Marketing Services that you can offer

• Digital Products that you can offer

• Drop-Ship products that you can offer

• How you can get more people reselling your products