DIA Breakfast Meeting
Friday April 7 at Graphics Canada — attendance at the DIA Breakfast Meeting includes admission to The Show.
Hall 5, Aviation Room
Breakfast 8:00 – 8:30 AM
Meeting and presentation starts promptly at 8:30AM
Meeting ends promptly at 10:00AM
As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan, North American ETC Print & Creative Manager, has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (education-training-consulting) Group at Sappi Fine Paper North America where he delivers etc services to Sappi’s wide range of clients.
For the past decade “armchair” prognosticators have been predicting the demise of print, but the industry surveys and studies are showing that the opposite is true. Print and digital are proving to be complementary and mutually supportive, and brand marketers are learning to play to the strengths of each.
This discussion presents some surprising industry findings about demographic preferences, emotional triggers, browsing and shopping behaviour and niche marketing. Examples demonstrate how to make print more interactive, visually intriguing and tactile.
Increasingly, print is becoming an experience to be savoured and enjoyed.
Join us for breakfast and Daniel’s stellar presentation. When the presentation is over, Graphics Canada will be open. Your admission to the Show is included in your registration to the DIA Breakfast.
Also included will be a copy of Daniel’s White Paper on “Print &” for each DIA registered attendee.
There is no charge for this event, however, space is limited, so register early! No admission without registration.
RSVP: to register -email: email@example.com