Cross Channel Marketing Seminar Series

Graphics Canada is proud to present the Direct Marketing Association of Canada’s Cross Channel Marketing Seminar Series.

Below is the 2015 agenda. Check back soon for details on the 2017 program.

All presentations are FREE, thank you to our Education Sponsor

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Thursday April 16

11:15 am

Bringing print to life: how technology can turn printed collateral into digital assets – Amy Bostock, Direct Marketing magazine, Panel Discussion

Even in this increasingly digital world, direct mail is still one of the most powerful ways for companies to hit their target markets. From the importance of creative and copy to how to find and use the best list to getting the most out of the campaign data, our panel of experts will delve into how to get the best ROI from your direct mail campaign.

 

12:00 pm

Print On-ramps to Online Marketing & Augmented Reality – Mark Lewiecki Adobe

Print remains the largest expenditure in a CMO’s budget. The challenge is to increase its value in a media matrix where mobile and online channels are growing fast. Opportunities include onboarding technologies where print is the starting point in a digital path to purchase. Connecting the dots in an online world can enable attribution for purchases influenced by print vehicles. This session will explore how printers can help CMOs to calculate their return on investment (ROI) and optimize their print marketing programs.

 

1:00 pm

Your Brain on Physical Media, Diana Lucaci, True Impact

Science has shown that the brain has a strong reaction for the physical medium. This reaction has a deep impact on the perceived value and quality of a product. For example, the touch characteristics of a product affect the consumer’s evaluations and inferences of it. Online communications are not sufficient in persuading your audience. To make a lasting impression you must engage multiple senses. Join us to learn:

  • The Tactile Sense
  • How the Brain Decides
  • The Power of Print
  • The Science of Great Packaging

 

2:00 pm

Why Printers should consider offering Mail as a Service – Eleanor Rafter, Canada Post

A discussion about coaching your client’s to use direct mail to grow their business and be more profitable, specifically Small and Medium sized clients.

 

3:00 pm

What is Omnichannel Marketing and Why Should You Pay Attention? – David LaMarche, AMP

 

4:00 pm

Incite Your Senses….integrating direct mail into the marketing ecosystem – Andy Sampogna, Canada Post

Today’s marketing ecosystem is more complex than ever before.  The classic CRM model of “one offer to the right customer using the right channel” has been broad sided by new media trends.  Using an Integrated Channel Marketing (ICM) approach is now more important than ever…especially if you want your marketing communications to penetrate the media clutter and reach time-strapped consumers.  Learn and see how some of today’s more “Incite-ful” marketing organizations are using “phygital” direct mail to ignite their marketing efforts!

 

Friday April 17

 

10:30 am

Augmented Reality: Visual Search, the next frontier  – Nigel Newton, Blippar

Visual Search with Augmented Results: a new benchmark in consumer UX Blippar Canada VP, Nigel Newton, will provide an introduction to the Blippar visual search engine, app based image recognition and the immersive experiences being created for consumer audiences.

 

11:15 am

Best bang for your direct mail buck: how to get the most out of your DM campaign – Amy Bostock, Direct Marketing magazine, Panel Discussion

Imagine flipping through a retail flyer, seeing a great piece of clothing and scanning the flyer to see that item in different colours. Now imagine buying the piece from the comfort of your own home. Or scanning a movie poster to watch the latest trailer and then purchasing movie tickets on the spot. With technology like augmented reality, print collateral can now be brought to life in these ways and more. This panel will look at the different technologies available and how they are bringing traditional print into the digital world.

 

12:00 pm

Amplify Direct mail with Social Media Sharing – Derek Lackey, DIRECT Marketing Association of Canada

 

1:00 pm

Print, driving cross media success!

A look at how the two worlds of Digital Print and Digital communication meet, driving success and new revenue opportunities!­ – Douglas Gibson, infigo software

 

2:00 pm

Why Printers should consider offering Mail as a Service – Eleanor Rafter, Canada Post

A discussion about coaching your client’s to use direct mail to grow their business and be more profitable, specifically Small and Medium sized clients.

 

3:00 pm

How to Conquer Cross Media and the Customer Life Cycle – Jay Bluthardt Konica Minolta

Learn how a marketing automation platform, sales and marketing work together for the ideal customer experience!