CEO Print Executive Forum
Print Executive Forum
Thursday, April 11, 2019
New this year to Graphics Canada is our Print Executive Forum, a day-long event where leading graphic arts firms can network and focus on high-level discussions of topics that are critical to their future and the future of the graphic arts industry.
Our line-up of speakers, including leading experts, leaders in the North American printing industry, and research companies, is sure to deliver a compelling day.
Who should attend
This unique Print Executive Forum is created expressly for the largest graphic arts firms in the country, drawn from the segments of commercial printing, signage and large-format printing, and packaging printing. It is open to CEOs, Presidents, Owners and other C-Level executives with decision-making authority.
Thursday, April 11, 2019
8.00 – 8.30 am Breakfast meet and greet
8.30 am – 12.00 pm Keynote Presentations
Building your Business in the Digital Marketing Age
Building your business in the digital age is a transformative undertaking. Your key audience going forward – millennials – have vastly different expectations about how they want to be engaged and how they expect to interact with you. This presentation touches on what exactly motivates millennials, what they love and hate about conducting business, and how your company can employ digital marketing strategies to make sure you stake your claim to their purchasing power. Darrell Keezer who has worked with print shops in his career will make this a very targeted and relevant presentation.
Speaker Darrell Keezer, CEO and Founder, Candybox Marketing
Darrell Keezer is a millennial digital strategist whiz who speaks to C-level audiences about digital marketing innovation more than 50 times a year across North America. He was named Entrepreneur of the Year by two organizations and won an Award of Excellence in Business from the Governor General of Canada. In addition to his speaking engagements he runs Candybox Marketing, owns several other companies, and is an author.
Transforming Organizations for the Subscription Economy
The age of mass manufacturing and industrial might, and the infrastructures we have built to support a way of life that grew from that age, might not exist 50 years from now. Because just around the corner we are seeing the first signs of a life in which everything is social, everything is augmented, and everything is autonomous. Leading innovator Alexander Manu will show you how to rely on foresight to recognize the signs that are all around us and that point to this new order before you feel the full impact of the disruption.
Speaker Alexander Manu
Alexander Manu is a strategic innovation practitioner, lecturer, author, and former print-shop owner with a keen understanding of this industry. He provides strategic counsel and future- based advisory services to executive teams in Fortune 100 companies. Manu is involved in exploring and defining new competitive spaces, the development of new strategic business competencies and the creation of imaginative innovation methods. He teaches “Innovation, Foresight and Business Design” at the Rotman School of Management and is a Professor at OCAD University in Toronto.
Will Canadian Organizations Thrive During the Fourth Industrial Revolution?
Industry 4.0 is making it possible to gather and analyze data across machines, enabling faster, more flexible and more efficient processes to produce higher-quality goods at reduced costs. Those are the benefits. The challenges are the disruption that these new capabilities will unleash, such as security concerns, labour market issues, privacy protection, and business models that are agile enough to deal with the challenges. Yvon Audette will draw on KPMG’s proprietary research to discuss how CIOs worldwide are exploring and preparing for the opportunities inherent in this digital transformation, and how printing companies can follow those examples.
Speaker Yvon Audette, Senior Partner, KPMG
Yvon Audette is a Senior Partner in KPMG’s Management Consulting Practice who has consulted with CEOs, Presidents, Boards, and various government Ministers for the past 14 years. He leads KPMG’s IT Advisory Canadian practice and specializes in transforming organizations through disruptive approaches. He has served as lead partner on many advisory assignments across manufacturing, transportation, logistics, retail, insurance, and telecommunications industries, among others. He also teaches at the University of Ottawa.
12.00 – 2.00 pm Networking lunch
Business Profile: TC Transcontinental
TC Transcontinental has been a force in this industry since its founding. It’s been a major publisher, a huge consolidator, and an innovator. Now it’s entering a new phase as one of the largest packaging printing companies in North America. James Aziz, Senior Vice President, Premedia, Transcontinental Printing and Packaging, will discuss how Transcontinental assesses the future of the industry, the strategies it will adopt, and how it’s executing its newest pivot.
2.00 – 3.00 Deep Dives breakout sessions
Packaging/labelling trends and opportunities – Kevin Karstedt, Karstedt Partners
Opportunities in Industrial Print – Mark Hanley, IT Strategies
Exporting in the age of the USMCA trade deal – EDC Speaker TBD
Mergers and acquisitions strategies – Peter Schafer, New Directions Partners
3.30 – 4.30 Closing Keynote
Big Trends for Graphic Arts
We close off the day with a deep dive into the big trends and opportunities that will shape this industry for the foreseeable future. While it has been said that anything that can be imaged will be imaged, the challenge is to develop profitable business models around that vision. Our presenter, the President of IT Strategies has been doing in-depth research into the graphics industry for 25 years. He’ll share research that shows where the opportunities lie.
Speaker Mark Hanley, President, IT Strategies
Mark Hanley, President, founded IT Strategies in 1992 as a strategic consultancy for the graphic arts industry. The company has developed a reputation as a leading research company, with a focus on digital document printing, inkjet technology, digital labels and packaging, decorative printing, textile printing and printed electronics. Hanley has consulted with many Fortune 1000 companies.
More breakout sessions, speakers and topics to follow; agenda is subject to change